Retail Pricing Information Guidelines review 2019

  • Accepting submissions
Retail pricing information
Date initiated: 
27 June 2019
Effective date: 
1 October 2019
General enquiries - Retail pricing information guidelines


On 27 June 2019, the AER released the draft version 6 of the Guidelines for consultation. The AER is consulting on draft Guidelines that have been updated to reflect two key changes designed to ensure consumers receive a better energy deal:

  • the new ‘reference price’ that is a maximum standing offer price for electricity supply to small customers, set by the AER to protect consumers who do not engage in the market for one reason or another; and
  • new requirements to ensure that the most prominent price-related feature in an advertisement must not be a ‘conditional discount’, and any conditions on discounts must be clearly displayed.

Views are sought about whether there are any practical barriers or impediments to implementing the proposed changes to the Guidelines.

The draft Guidelines are accompanied by the Notice of Draft Instrument, which explains the development of the draft Guidelines.

Invitation for submissions

Interested parties are invited to make submissions on the draft Guidelines by close of business Friday 26 July 2019.


Under the National Energy Retail Law, the AER may develop and amend Retail Pricing Information Guidelines (the Guidelines). The Guidelines are the main regulatory instrument that specify the manner and form in which retailers must provide pricing information to customers when advertising and marketing energy plans. The Guidelines also provide direction to energy retailers about providing data and information to the AER for the purposes of our energy price comparison website, Energy Made Easy.

The Guidelines play an important role in educating consumers and empowering them to engage in the retail energy market and make more informed and efficient decisions. By specifying the manner and form in which information is presented by retailers, we aim to create a clear and consistent form of presenting important information to customers, giving them confidence in the accuracy and comparability of this information.