Guidance note - Retail pricing information guidelines: Obligations for retailers

Guidance note
Release date: 
27 May 2021


This guidance note provides information to industry on the application of the requirements of the Retail Pricing Information Guidelines (the Guidelines) in relation to the publication of offers on the Energy Made Easy (EME) price comparison website and retailers own websites.

By specifying the manner and form of retail pricing information, the AER aims to create clarity and consistency in how important information about energy plans is presented to customers, giving them confidence in the accuracy and comparability of this information.

Retailers must ensure that all offers published on EME and its website meet the requirements of the Guidelines and are accurate and up to date.

This guidance note is focused on offers which include discounts (or credits), both conditional and guaranteed.