AER - Ergon Energy shared branding - Decision letter- June 2025

On 27 June 2025, the AER granted a waiver to Ergon Energy Network from clause 4.2.3 of the Ring-fencing Guideline (electricity distribution) to allow Ergon Energy Network to continue to use similar naming and branding to Ergon Energy Retail (a contestable service business in retail market).

The waiver is granted with the condition that Ergon Energy Retail will use its brand only to offer standard retail contracts and will need to establish a separate brand if they were to offer other contestable services.

We consider by waiving clause 4.2.3 related to branding and cross-promotion contributes to the long-term interests of consumers, aligns with the principles of NEO by saving time and expenditure to build a new brand and create consumer awareness. 

This waiver will expire on 30 June 2035, unless varied or revoked sooner.