Section 37 decision for retailers re-using plan names

On 23 May 2025, the AER made a decision under section 37 of the Better Bills Guideline to require all retailers who re-use plan names, to include the following statement in Tier 1 of their small customers bills that contain a negative better offer message. 

If this plan has the same name as your current plan, you are on an older version of the plan which has different rates. You can still save money by switching to a newer version.

The AER reached this decision following the identification of consumer and retailer concerns regarding retailers who re-use plan names. This decision was made after consideration of options that would ensure a consistent approach across retailers and enhance clarity for consumers. The AER's decision was made to help customers understand why plan names are the same and encourage them to contact their retailer to switch plans and save money.

We will be monitoring retailer compliance with implementing the additional information required and will encourage retailers to implement the message as soon as possible.

The AER will continue to consider the retailer practice of re-using plan names and other options to address this as part of our upcoming reviews of the Better Bills Guideline and Retail Pricing Information Guidelines.